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nDreams is gaming and gamification publisher specialising in the pioneering new virtual reality sector.

nDreams is an innovative game developer and specialist publisher of content for virtual reality (VR) platforms. It creates its own games and experiences, develops games for strategic third parties and acts as a VR publisher for independent studios.

Founded in 2006 by former Eidos creative director Patrick O'Luanaigh, Mercia first invested in nDreams in March 2014 through its managed funds. nDreams is now known as one of the UK’s leading developers and publishers of VR content and was one of the first companies to enter the VR games market.

The business launched its award-winning game, The Assembly, on Sony's PlayStation VR in October 2016, following its debut on the Oculus Rift and HTC Vive earlier in the year. nDreams also published Danger Goat, its first title for Google on Daydream, Google's new high-quality mobile VR platform, and released Perfect on both mobile and console VR.

Google is one of a number of partnerships that nDreams has secured with leading VR headset manufacturers and content providers. It also has strong relationships with Sony (PlayStation VR), Oculus/Facebook (Rift), HTC (Vive) and Samsung (Gear VR). These high profile partnerships demonstrate the industry's confidence in the design and production quality of nDreams' experiences and games.

nDreams has become a knowledgeable market leader within the emerging VR sector as a result of its strong management team. Vice president of development Tom Gillo has over 20 years’ development experience in the industry and was formerly game director at Sony Entertainment Europe. David Corless, vice president of publishing, previously held roles as global brand director for Sonic the Hedgehog and was head of marketing at SEGA. Paul Fitzsimons has also joined nDreams as non-executive chair and has considerable business building and fundraising experience from his career with Apax Partners.

The company has sold over 200,000 units of VR games during the last 12 months and will be releasing several new games and experience titles by the end of 2017. It is also currently developing prototypes for augmented reality (AR) and mixed reality (MR) devices.

nDreams is operating within one of the most exciting and hotly anticipated sectors. Having established close relationships with some of the biggest names in the digital world, nDreams is at the forefront of the expanding VR market and has the potential to be a highly valuable business.

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