Intelligent Positioning is a developer of innovative real-time search intelligence and Search Engine Optimisation (SEO) analytics solutions for businesses. The company helps businesses to optimise their web presence through detailed and actionable reports on search ranking performance, social media outreach and web traffic. Its core product, Pi Datametrics, tracks the top 100 URLs (or 'Uniform Resource Locators') for every search query selected by the client and then stores them as comprehensive reports, allowing clients to monitor when and why a certain site may be underperforming.
Since the company’s formation as an SEO consultancy in 2004, Intelligent Positioning has transitioned into a software-as-a-service (SaaS) product business to provide technical support, customer education and set-up services to clients wishing to subscribe to Pi Datametrics. The platform outstrips many competitors due to the large amount of data it provides (both current and historic) without the need to pre-select certain URLs and has many high-profile clients, including AXA Investment Management, Invesco, L’Oréal, River Island, Waterstones, Marks & Spencer and Clarks.
Daniel Titterton, Co-Founder and CEO of Intelligent Positioning, said:
“We are delighted to be building a close relationship with the Mercia Technologies team. Their guidance and support continues to galvanise our business with new levels of confidence and discipline.
“The opportunity that we see in our sector is vast and the value that Pi Datametrics delivers to our customers has proven to be exceptional. We are, as a team, very excited.”