Crowd Reactive allows event organisers to broadcast on large screens, live photographs, videos and social content from a variety of social media platforms, including Instagram, Twitter, Vine and Dropbox.
It offers three products: Crowd Reactive, a platform for brands to incorporate social content into their adverts; EventsTag, a live social media feed for consumers, brands and businesses; and ii.do, a live social slideshow for wedding party pictures.
Crowd Reactive was founded by CEO Dan Strang and has successfully built a global customer base which includes O2, Nike, Coca Cola, Chevrolet, Vogue, Audi, Ferrari, Starbucks, Southern Comfort and England Rugby.
Crowd Reactive has expanded into the United States, which now accounts for over 65% of its total sales. It intends to expand its client base into Europe and Latin America and further develop its product, to give brands unique moderation controls, allow customers to seamlessly display social content on their own websites and integrate into new forms of advertising.